Register for Keyrus & Friends 9th edition

「9TH EDITION」

Where Innovation Meets Excellence: Explore the Future of Digital, Data, AI & Analytics

Date

September 22nd, 2026

Location

Tour & Taxis, Brussels

Time

3:30 PM - 9:00 PM

Register Now

「✓ Free registration」

Secure your spot at this exclusive event

「YOUR JOURNEY」

Event Program

An evening of sharp insights, real innovation, and high-level networking.

3:30

Welcome Drink

Registration & welcome drinks

4:00

Sessions

Repair, replace, or rebuild? The path to an AI-ready analytics stack

Still personalizing on yesterday's data? Real-time CX with Confluent

Can you build a customer-centric ERP with AI? Keyrus & Werkers

5:00

Sessions

How Colruyt Group turned marketing complexity into a self-service engine

Buy or build, the Edenred journey with MDM

How Umicore simplified planning across business units with one connected system

6:00

Networking

3 hours of drinks & canapés with experts and peers

9:00

Conclusion

Closing remarks & see you next time!

「DEEP DIVE SESSIONS」

Featured Sessions

Grounded insights from industry experts

4:00 PM

Choose your 4:00 PM session

「4:00 PM」

Repair, replace, or rebuild? The path to an AI-ready analytics stack

Real-world case studies on the decision every legacy analytics platform eventually faces: patch it, replace it, or rebuild it — and what teams gained in sales, loyalty, and retention once they made their move.

Farah Chaari

Solution Engineer, Piano

Tanguy Stienlet

Digital & Web Analyst, Keyrus

「4:00 PM」

Still personalizing on yesterday's data? Real-time CX with Confluent

How streaming omnichannel events into a live customer view powers next-best action and consistent experiences across every channel — and what changes operationally once teams work from live data instead of last night's batch.

Herman Nielens

IBM

「4:00 PM」

Can you build a customer-centric ERP with AI? How Keyrus and Werkers matched work and workers

The story of an AI-driven, customer-centric ERP built with AI-assisted development, from first prompt to production — where AI coding accelerated delivery, and where human design still decided the product.

Dries Van Craen

Werkers

Bert Slechten

Director, Werkers

5:00 PM

Choose your 5:00 PM session

「5:00 PM」

How Colruyt Group turned marketing complexity into a self-service engine

A real story from the field on moving from fragmented, agency-driven marketing to a structured, self-service model — and what it takes to align hundreds of marketers, briefers, and validators around one way of working.

Kathleen Bauwens

Colruyt Group

Danaë Geurten

Keyrus

「5:00 PM」

Buy or build, the Edenred journey with MDM

A familiar but high-stakes question: buy a master data management tool, or build the features directly into the platform — and the trade-offs behind getting quality, enrichment, and stewardship right at scale.

Lionel Neirynck

Agile Product Owner

Vincent Payrat

MDM & BI Senior Expert

「5:00 PM」

How Umicore simplified planning across business units with one connected system

A look at how budgeting, forecasting, and the strategic plan came together on a single connected platform — and what it took on the business side, from data ownership to time, to make the shift stick.