--- title: Register for Keyrus & Friends 9th edition description: Join Keyrus & Friends - 9th edition at Tour & Taxis, Brussels. AI, Data & Analytics sessions, networking with 150+ experts. Free registration! image: https://web.keyrus.com/hubfs/bc5c8d97-3624-4a0b-b3d8-a90a65bcef2a.png --- [![Keyrus - Make Data Matter.](https://web.keyrus.com/hubfs/keyrus_Logo.svg)](https://web.keyrus.com/?hsLang=en)   [![Keyrus AI](https://web.keyrus.com/hubfs/BE26%20-%20Logos%20n%20partners/Keyrus_AI_Original.png)](https://web.keyrus.com/keyrus-friends-9th-edition#kf-page) [「What was discussed」](https://web.keyrus.com/keyrus-friends-9th-edition#recap) [「The event」](https://web.keyrus.com/keyrus-friends-9th-edition#event) [「Venue」](https://web.keyrus.com/keyrus-friends-9th-edition#access) [10th edition →](https://web.keyrus.com/keyrus-friends-10th-edition?hsLang=en) ![Keyrus AI](https://web.keyrus.com/hs-fs/hubfs/BE26%20-%20Logos%20n%20partners/Keyrus_AI_Original.png?width=150&name=Keyrus_AI_Original.png) 「9TH EDITION · RECAP」 ![Keyrus & Friends](https://web.keyrus.com/hubfs/keyrus_and_friends_v2.png) An evening of customer stories on Digital, Data, AI & Analytics. Here is what was discussed.   Date September 22nd, 2026   Location Tour & Taxis, Brussels   Time 3:30 PM - 9:00 PM ## This edition has passed 「✓ That's a wrap」 The 9th edition brought speakers from Piano, IBM, Werkers, Colruyt Group, Edenred and Umicore, followed by an evening of networking with a diverse group of professionals. Keyrus & Friends takes place twice a year, and the 10th edition is on its way. What's next Find the date, the program and how to register for the next edition, or subscribe to hear about future events and insights. [Discover the 10th edition →](https://web.keyrus.com/keyrus-friends-10th-edition?hsLang=en) [「Subscribe to our newsletter」](https://web.keyrus.com/en-be/subscribe-newsletter?hsLang=en) Thank you to our partners ![IBM](https://web.keyrus.com/hs-fs/hubfs/IBM_Partner_Plus_gold_partner_mark_pos_gold_RGB.png?width=100&name=IBM_Partner_Plus_gold_partner_mark_pos_gold_RGB.png) & ![Piano](https://web.keyrus.com/hubfs/BE26%20-%20Logos%20n%20partners/Piano%20Logo%20Black.png) Clients who shared their stories ![Werkers](https://web.keyrus.com/hubfs/7d46d64e-f00f-4839-8ef3-55b7e8578e37.png) ![Colruyt Group](https://web.keyrus.com/hubfs/colruytgroup.png) ![Edenred](https://web.keyrus.com/hubfs/4a91741d-d6bb-4bd5-949e-4820f6b14eb6.png) ![Umicore](https://web.keyrus.com/hubfs/Umicore%20-%20Wikipedia.png) 「THE RECAP」 ## What was discussed Six sessions, two time slots, real stories shared by industry experts 4:00 PM ### The 4:00 PM sessions   「4:00 PM」 ### Repair, replace, or rebuild? The path to an AI-ready analytics stack Real-world case studies explored the decision every legacy analytics platform eventually faces: patch it, replace it, or rebuild it, and what teams gained in sales, loyalty, and retention once they made their move. ![Farah Chaari](https://web.keyrus.com/hubfs/Farah%20Chaari.jpeg) Farah Chaari Solution Engineer, Piano ![Piano](https://web.keyrus.com/hubfs/BE26%20-%20Logos%20n%20partners/Piano%20Logo%20Black.png) ![Tanguy Stienlet](https://web.keyrus.com/hubfs/Tanguy.jpg) Tanguy Stienlet Digital & Web Analyst, Keyrus ![Keyrus](https://web.keyrus.com/hubfs/BE26%20-%20Logos%20n%20partners/Keyrus_AI_Original.png) 「4:00 PM」 ### From Yesterday's Data to Real-Time Customer Experience at IBM This session showed how streaming omnichannel events into a live customer view powers next-best action and consistent experiences across every channel, and what changed operationally once teams worked from live data instead of last night's batch. ![Herman Nielens](https://web.keyrus.com/hubfs/Herman%20Nielens.jpg) Herman Nielens IBM ![IBM](https://web.keyrus.com/hubfs/IBM_Partner_Plus_gold_partner_mark_pos_gold_RGB.png) 「4:00 PM」 ### Can you build a customer-centric ERP with AI? How Keyrus and Werkers matched work and workers Keyrus and Werkers shared the story of an AI-driven, customer-centric ERP built with AI-assisted development, from first prompt to production, where AI coding accelerated delivery, and where human design still decided the product. ![Dries Van Craen](https://web.keyrus.com/hubfs/dries-van-craen.jpg) Dries Van Craen Werkers ![Werkers](https://web.keyrus.com/hubfs/7d46d64e-f00f-4839-8ef3-55b7e8578e37.png) ![Bert Slechten](https://web.keyrus.com/hubfs/afbeelding.png) Bert Slechten Director, Werkers ![Werkers](https://web.keyrus.com/hubfs/7d46d64e-f00f-4839-8ef3-55b7e8578e37.png) 5:00 PM ### The 5:00 PM sessions   「5:00 PM」 ### How Colruyt Group turned marketing complexity into a self-service engine Colruyt Group shared a real story from the field on moving from fragmented, agency-driven marketing to a structured, self-service model, and what it took to align hundreds of marketers, briefers, and validators around one way of working. ![Kathleen Bauwens](https://web.keyrus.com/hubfs/76bc9058-8460-474f-9c51-3e2bdf213d8e.jpg) Kathleen Bauwens Colruyt Group ![Colruyt Group](https://web.keyrus.com/hubfs/colruytgroup.png) ![Danaë Geurten](https://web.keyrus.com/hubfs/portrait%20(1).jpeg) Danaë Geurten Keyrus ![Keyrus](https://web.keyrus.com/hubfs/BE26%20-%20Logos%20n%20partners/Keyrus_AI_Original.png) 「5:00 PM」 ### Buy or build, the Edenred journey with MDM The session tackled a familiar but high-stakes question: buy a master data management tool, or build the features directly into the platform, and the trade-offs behind getting quality, enrichment, and stewardship right at scale. ![Lionel Neirynck](https://web.keyrus.com/hubfs/Lionel-Neirynck.jpg) Lionel Neirynck Agile Product Owner, Edenred ![Edenred](https://web.keyrus.com/hubfs/4a91741d-d6bb-4bd5-949e-4820f6b14eb6.png) ![Vincent Payrat](https://web.keyrus.com/hubfs/Vincent-Payrat-1.jpg) Vincent Payrat MDM & BI Senior Expert, Keyrus ![Keyrus](https://web.keyrus.com/hubfs/BE26%20-%20Logos%20n%20partners/Keyrus_AI_Original.png) 「5:00 PM」 ### How Umicore simplified planning across business units with one connected system The session looked at how budgeting, forecasting, and the strategic plan came together on a single connected platform, and what it took on the business side, from data ownership to time, to make the shift stick. ![Jan Vandewalle](https://web.keyrus.com/hubfs/jan-vandewalle.jpg) Jan Vandewalle Umicore ![Umicore](https://web.keyrus.com/hubfs/Umicore%20-%20Wikipedia.png) ![Amber Vluymans](https://web.keyrus.com/hubfs/amber-vluymans.jpg) Amber Vluymans Umicore ![Umicore](https://web.keyrus.com/hubfs/Umicore%20-%20Wikipedia.png) 「THE EVENT」 ## The program stays the same Every edition follows the same rhythm: welcome drinks, two rounds of parallel sessions, then an evening of networking. What changes is the subject of the sessions and the conversations, so they always reflect where Digital, Data, AI & Analytics stand today.     3:30 #### Welcome Drink Registration & welcome drinks   4:00 #### First sessions Three sessions in parallel, pick the one for you   5:00 #### Second sessions Three more sessions, another choice of topics   6:00 #### Networking 3 hours of drinks & canapés with experts and peers   9:00 #### Conclusion Closing remarks & see you next time! ![Event photo 1](https://web.keyrus.com/hubfs/1742812353886.jpg) ![Event photo 2](https://web.keyrus.com/hubfs/1742812346496.jpg) ![Event photo 3](https://web.keyrus.com/hubfs/1742812344759.jpg) ![Event photo 4](https://web.keyrus.com/hubfs/1742812344992.jpg)         「THE VENUE」 ## The venue stays the same Where the 9th edition took place, with free parking next door ![Venue Map](https://web.keyrus.com/hubfs/Keyrus%20Corporate%20Logos/gare%20maritime%20plan.png)   ### Venue Address **Tour & Taxis** 11 Rue Picard - 1000 Brussels, Belgium   ### Free Parking **Park Lane** 13 Rue Picard - 1000 Brussels, Belgium 「THE TAKEAWAYS」 ## What attendees gained Attendees joined an exclusive community of data leaders and innovators.   ### Expert Insights Learned from leading AI & Data specialists.   ### Connected with 150+ Peers Built valuable relationships with C-level executives and industry leaders.   ### Latest Trends Discovered the newest developments shaping AI, analytics and enterprise data.   ### Exclusive Access Became part of a high-level community driving the future of AI and data. 「WHAT'S NEXT」 ## The 10th edition is coming Keyrus & Friends takes place twice a year. Same format, same venue, new topics. Find the date, the program and how to register on the 10th edition page. [Discover the 10th edition →](https://web.keyrus.com/keyrus-friends-10th-edition?hsLang=en) [「Subscribe to our newsletter」](https://web.keyrus.com/en-be/subscribe-newsletter?hsLang=en) Please note that your details may be shared exclusively with our event partners. Additionally, in accordance with event regulations, participants must not exceed a €60 limit for meals and refreshments. [Legal notice & Terms of use](https://keyrus.com/worldwide/legal-notice-and-terms-of-use)     |   [Privacy Policy](https://keyrus.com/worldwide/privacy-policy)     |    [Data Protection](https://keyrus.com/worldwide/about-us/data-protection)